Series provides basic educational tools to keep young people of color engaged in the political process.
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ATLANTA — Today, Fair Fight Action’s Civics For the Culture released its first in an eight-part series of videos for 18-35 year-olds across the South, including Georgia, North Carolina, Mississippi, South Carolina, and Alabama. Fair Fight Action will prioritize these videos in social media posts and digital ads across the South to deepen engagement amongst young people who are often overlooked in between elections. The first video, released today, features Civics For the Culture co-creator, Chelsey Hall, and founder of Fair Fight Action, Stacey Abrams.
“In 2020 and 2021, young people, especially young people of color showed up, showed out and voted in record numbers. Instead of celebrating this milestone, Republican state legislators are introducing an unprecedented number of anti-voter bills to stifle our collective power,” said Chelsey Hall, head of Media and Brand Partnerships at Fair Fight Action. “Civics for the Culture is one way young people can fight back. We break down complex topics and give guidance on how to activate our communities that will ensure young people have what they need to make their voices heard in our democracy.”
Civics for the Culture is Fair Fight Action’s targeted campaign to educate and engage young Black and brown people in the political process before, during, and after Election Day. The educational series will also serve as a curriculum for More Than A Vote as they engage young voters and athletes associated with the organization. Videos from the series will debut every two weeks between now and the end of 2021.
The first season of the series will help demystify civics topics like the need for pre-clearance of changes to election rules, the process for how a bill becomes a law, redistricting, and the role of elected officials at different levels of government.
Civics for the Culture launched during the 2020 general election and 2021 run off election featuring inspiring, leading voices like Kerry Washington, Gabrielle Union, Selena Gomez, Steph Curry, Issa Rae, Yara Shahidi, Kumail Nanjiani and many more to amplify the importance of voting. The initiative reached millions of young people across the country in 2020, including close to 300 million impressions on multiple social media platforms, providing information on deadlines, and numbers to call to help with questions about voting.