Atlanta — Fair Fight Action, a leading Georgia-based pro-voter organization, is launching a first-of-its-kind AI-powered digital voting assistant designed to help Georgia voters navigate the complex landscape of the 2024 election.

Georgia’s New AI Voter Assistant: Named Peaches, the AI chatbot is equipped with a charming and witty Southern voice, and can engage in natural conversations in English, Spanish, Korean, and Vietnamese – Georgia’s four most-used languages. Trained on accurate, nonpartisan election information, Peaches helps voters with tasks such as:

• Registering to Vote: Step-by-step guidance on how to register and check voter registration status.
• Finding Polling Places: Up-to-date information on polling locations and voting hours.
• Key Election Dates: Notifications about important deadlines for registration, absentee ballots, and early voting.
• Voter Protection: Instructions on what to do if a voter's eligibility has been challenged, a growing concern in Georgia due to the rise of "election integrity" activists.
• More: Peaches is trained on an array of election-related information and if she doesn’t know the answer, she prompts voters to reach out to elections officials to ensure they’re receiving accurate information.

"After Georgians turned out in historic numbers to vote in 2020, we’re facing new barriers to voting from laws like SB 202 and SB 189, and rising levels of disinformation that pose an unprecedented threat to our democracy. Peaches, Fair Fight Action’s new AI chatbot and voting assistant, is here to help Georgians overcome these challenges by providing an accessible, nonpartisan, and trustworthy source of election information in multiple languages. With Peaches, we're not just providing information, we're innovating to continue our work of empowering voters to navigate new, complex barriers designed to suppress their voices,” said Lauren Groh-Wargo, Fair Fight Action CEO.

New Tool in the Fight Against Disinformation: As election mis- and disinformation run rampant, much of it targeting Black voters and other marginalized communities, Peaches will serve as a critical resource, ensuring all Georgians have access to accurate, up-to-date, and nonpartisan election information. And as anti-voter efforts intensify, Peaches will also warn voters about registering to vote on questionable websites, including those promoted by PACs like the one under investigation, linked to Elon Musk. Instead, Peaches will direct voters to trusted resources such as Georgia's Secretary of State’s My Voter Page.

Innovating for Ballot Access: Fair Fight Action continues to innovate in its voter protection efforts. Peaches represents a new stage in using AI to enhance voter engagement and accessibility.

About Fair Fight Action: Fair Fight Action is a Georgia-based organization dedicated to advocating for free and fair elections for all. Founded in 2018, Fair Fight Action has worked tirelessly to ensure that every voter’s voice is heard, and every vote is counted.

For more information on Peaches and to access voter resources, visit PeachVote.com.

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